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Implementing Social CRM: 4 Questions to Answer Before Implementation
Implementing social CRM isn't only about installing and rolling out software. There are a number of factors, both technical and organizational, that you need to consider.read more
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Single Sign On (SSO) and Your Web Site: Benefits and Risks
Have you ever wondered if Single Sign On (SSO) is right for your website? Can it be adapted for your specific needs? Will it increase user-friendliness without compromising privacy and security? Let’s...
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How to Get Traffic From Social Plugins
SEO’s keyword stuffers move over—there’s a new sheriff in town. SEO was once hailed as the most effective low-cost marketing solution on the planet-- until now.read more
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Analytics for Social CRM: The Best Options for Social CRM Analytics
You’ve got your social CRM system set up. Data, which started as a trickle, is now coming into the system like a steadily-flowing stream.But what do you do with it? And, more importantly, how do you...
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Social CRM Strategy For iPhone: 3 Ways to Leverage the iPhone to Engage and...
Long gone are the days where once you got a customer in the store you were pretty much guaranteed a sale. Now, with all ages sporting an iPhone or smartphone, they may come into your store but exit...
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10 Ways to Improve Your User Experience via Social Media
Social Media provides both consumers and marketers with an unprecedented ability to interact and form larger communities of discussion around specific industries and even specific products. By...
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Defining Social CRM Strategy
What is it?For those not yet familiar with Social CRM (social customer relationship management), it refers to the process by which companies selling products or services build a relationship with their...
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Redefining Brand Metrics Through Social CRM
Interpreting brand metrics in accordance to transactional data can be quite a challenge. Don’t let the term “metrics” fool you. Just as brand, creative and visuals live in the subjective world – “brand...
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Social CRM Software: Which Platforms, Apps, & Tools Should You Use?
Navigating the LabyrinthNow more than ever, it’s imperative for professionals and organizations to carefully craft their social strategy and seek out the right tools for the job. Gartner Research...
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3 Things To Guarantee Your Mobile Social CRM Strategy Will Fail
Social CRM offers a different set of challenges from those related to common IT or CRM projects. In order to achieve success it’s important that people learn and understand these differences enabling...
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PlacePop: A Solution for Brands Seeking a Mobile Virtual Loyalty Card Program
Thanks to some 50 million Americans carrying around smartphones, location based services are among the most prominent applications in today’s social technology sector with players big and small getting...
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Organizing & Managing Social For Your Business
Social media guru Jeremiah Owyang has done extensive research on how companies organize and manage their social CRM and how these companies have adapted to the rapidly evolving social media landscape....
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Making Web Sites Social: Gigya CEO Patrick Salyer Discusses the Keys to...
Gigya, what we’ve referred to as the ‘Swiss Army Knife’ of social plugins, continues to offer new features for making websites social that align with client needs and the latest trends and innovations....
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40 Fascinating Twitter Facts
140 characters may seem morsel-sized but billions of them have managed to put Twitter on everyone’s radar from celebrities to marketers. What began as an experimental side project in 2006 has quickly...
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Using Social Sign-on to Target Content to Customers
Socialsign-on is a great solution to the problem that many people face: the need to have a unique user name and password for each web site that they use.But once customers (either actual or potential)...
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